Monday, January 30, 2012

Ikea: Homemade is Best video


IKEA – Homemade is Best from Forsman & Bodenfors.

While trying to find a more high-res version of the actual cookbook shots I stumbled upon this little jewel. This Video from Forsman & Bodenfors is a time lapse of each of the created shots. Enjoy.

Southwest Chief poster process

So far in my efforts to create the Southwest Chief poster for amtrak I have been observing how 20s-50s culture and on has viewed the rails. Movies and books romanticized the experience creating increased intrigue for riding the rails. in 1920 trains were the best option for travel and even as car became more popular from 1925-1940 railways still maintained a high rate of travel (67% of passenger miles.) This shared sense of journey and exploration fueled creative expression around the train. 
Today, even though the railway is used less often than the airplane there is still the sense of exploration and adventure that the first days of rail travel provided. This timeless sense of adventure mixed with the appeals of ease of travel and eco-friendly-ness (Amtrak trains burn diesel) has inspired me to create a letterpress esque design which mixes the classic elements of railway travel with the recently re-found aesthetics adopted by hip culture.



Sunday, January 29, 2012

Type Explorations Round 1

There typographic explorations are all based off of the quote "People ignore design that ignores people." This first round consisted of only digital exercises. 

Direction
Concept: Creating a "divide" that was mentioned in my quote
Critique: Too literal, looks like a pathway

Repetition
Concept: Create an expression that appears to be a physical barrier (Barriers of various types are generally used to ignore things.)
Critique: Full frame works, clean up the top

Gradation
Concept: Choice
Critique: Drop the first "D"

Space
Concept: Using letterforms that only face in one direction to further elaborate on how design is ignored.
Critique: "G" points back to the left, take it out




Dissection of Design


Stop the Violence, Thirst, 2010


Good, MetLife's fifth annual survey of American ideals

IKEA: Homemade is best. R/GA, New York

Delicious Design league, poster. for Herman Dune & Julie Doiron


 
Michael Bierut, Pentagram Design Inc. Saks Fifth Avenue Branding

The Learners. Chip Kidddesign, New York, New York, 2008 Illustration by Charles Burns




Thursday, January 26, 2012

Visible Signs & Visual Communication Response

Reading that was assigned to us from David Crow's book, Visible Signs felt like a retelling of the concepts that my class had just learned about earlier that day. David begins by talking about the father of Semiotics, A linguistics professor by the name  of Ferdinand de Saussure. Saussure was originally a linguistics professor who developed the theory of Semiotics (the study of signs). After this brief intro Crow talks about how meaning is formed through Icons (direct representation), Indexes (an associated item that points to an object), and Symbols (an abstract representation of an object.) What really interested me was the Levels of Signs and how the user interprets them. The phrasing really helped me relate to how each of the forms of semiotics is meant to be used.
Additionally the perceptive nature of icons and visual data seen through the second reading provided insight into the context of the situation. Perhaps the most revealing example to me was the image of a dark house. On one hand a dark house to an onlooker can be creepy, dangerous seeming, or univiting. However, If you live in the house the dark atmosphere can be related to calm or a subdued nature. Context is everything in the interpretation of visual data.

Typotheque: Experimental Typography Reading

This reading was very interesting to me on a couple of different levels. To start out, I think that the word experiment in some sense is the essence of design..


"As a verb, ‘to experiment’ is often synonymous with the design process itself, which may not exactly be helpful, considering that all design is a result of the design process."


To me experimentation in design revolves around the idea of re-looking at the way things are done from technique to tools used everything has the potential to be twisted and turned to make a new outcome. Also, then again the world of typography is more restricted than the world of visual design due to conventions such as the alphabet being the set standard for typographic communication.
This article really appealed to me through the insight into innovation that it had. When relating to David Carson's work being edgy and innovative only to be adopted by Nike years later puts things into perspective. Experimental Typography is only experimental until others adopt it. Experimentation can cause a shift in sensibility and create new movements for other designers and users to inhabit and therefore it is an essential part of the Design process. 

Wednesday, January 25, 2012

Type as Image Quote



"People ignore design that ignores people."
— FRANK CHIMERO 

Frank Chimero's voice seems to be channeled through the teachings of the Design for Good initiative brought forth by the AIGA. His quote directly reflects the amount of interaction that the design community should have with the community around them. The AIGA states that the interaction with the community should be..
"built on the capacity of design leaders to play a catalytic role in their communities through projects that create positive social impact."

This direct correlation between the AIGA's statement and Frank's quote is why I chose to use him as a source. Additionally, the no nonsense style of this phrasing appeals to me due to the fact that the quote is a look behind the curtain and is something that reveals the inner-guts of how design should work.