Thursday, March 29, 2012

Neville Brody Lecture Poster Final

Researching and then channeling some of Neville Brody's attributes have been one of my favorite experiences this year. I rarely reference a designer or artist's work at a conceptual or stylistic level but for this project it felt like experiencing a new well of information and data.

Neville Brody's use of technology, high contrast, texture, and admiration of Alexzander Rodchenko all tied into qualities which I enjoy. Furthering these points has enabled me to shift perspective and break from my usual train of thought that stifled my growth typographically and visually. I've also observed that everyone else in the class has benefited by seeing a new designer's work in some way. 

Even now, as I look again into Brody's work I see a typographic sensibility and achievement to aspire to. Additionally, although I didn't pick Brody there are characteristics about him that seem to fit me like a glove. That fit in ideology and tool-use allowed me to really see past Neville and create a design that embodied his work.

Thursday, March 22, 2012

Communication Terms


Communication Theory: Breaking down communication into the sender, receiver, and the process in which the message is sent.

Shannon-Weaver: Claude Shannon and Warren Weaver. Both mechanics at Bell telephone that published The Mathematical Theory of Communication in 1949.

Berlo: In 1960, David Berlo updated Shannon-Weaver's model in order to create his Process of Communication based on using the television.

Emmert Donaghy: In 1981, created his own model of communication expressing both sides of the communication, showing both the sender and receiver, as well as the feedback between the two.

Communicators: A subject that has gained information and distinguished it into a message that is communicated across onto other subjects.

Message: Information shaped into an understandable form that can be expressed between subjects

Channel: Different ways to approach expressing a message

Noise: Anything added in between the sender and receiver that disrupts the message.
- Technical - Having actual problems with the system being used to express the message.
- Semantic - Understanding and expressing the message fully and clearly
- Effectiveness - Having somewhat similar backgrounds with the receiver in order to understand the message.

Feedback: The response given by the receiver to show the amount of understanding.

Contextual Factors: Factors that cause breakdowns in communication.

- Communication Skills - Different ways to encode and decode the message.
- Social System - Knowing to approach your message formally or informally.
- Attitude - Trusting your subject as well as the sender of the message.
- Knowledge - Knowing your subject fully.
-Culture - Your subject applying to certain cultures.

A Gray online Lecture

This online lecture was all based around the structure of communication (communication model)

1. Shannon-Weaver - Was made to show communication mechanically through the telephone but can be used to express communication as a whole.

The main thing that was brought up was the 3 levels of how noise can distort and then change the message.

 Technical - Actual problems such as poor craftsmanship or faulty equipment.
Semantic - Can the message still be understood if you were to strip away information.
Effectiveness - Did your message produce the desired reaction, what can you change in order to get the reaction you wanted in the first place?

2. Berlo - Made to show the dual relationship using the television.Included communication barriers between the two subjects involved.

Communication Skills - Different ways to encode and decode message.
Social System - Knowing to approach your message formally or informally.
Attitude - Trusting your subject as well as the sender of the message.
Knowledge - Knowing your subject fully.
Culture - Your subject applying to certain cultures.This model also doesn't include both sides of the communication.

3. Emmert Donaghy - The most recent model expressing both sides of a conversation
Each side includes elements such as perception, motivation, and reasoning that affect the meaning of the message
Shows how feedback is given and received, feedback allows the communicator to modify their message in order to be understood.
This type of communication uses both theories and therefore has a more comprehensive view.

Spring Portfolio 12' Vector Focus

Spring 2012 portfolio consisting of my vector based work.

Visible Signs reading for March 23

David Crow: Visible Signs reading

Semiosis is the process of relating a sign with the reader of the sign. Meaning of a sign can change with the reader's background.

Unlimited Semiosis: 
Unlimited Semiosis is the process of the reader seeing a sign indexically relating it to another object,then this process continues into a number of chains.

Value determines meaning. In this reading the focus was on the sign and similar signs in the same system. Signification is the transfer of meaning and this is done by using mental concepts to organize reality to be understood. In the reading this is explained by stating: “Language is a sheet of paper with thought on one side and sound on the other. We cannot cut the front of the sheet without cutting the back at the same time. Sound and thought cannot be divided.”

Wednesday, March 21, 2012

Visual Communication Reading for 23rd

Visual Communication

After Shannon-Weaver's explanation of communication, more ways of breaking down communicating have been found. Mainly is the 3 levels of communication problems

Technical - Does the system used to communicate in fact work?

Semantic - Are we explaining our subject clearly and thoroughly to it's fullest understanding?

Effectiveness - Is the reaction of our listener what we intended?
Knowing these problems can make any message that a designer is trying to express clear and understandable. One problem as well is noise, anything added in between the sender and receiver. This goes from static feedback from the device we're using to communicate, to the cultural raising of our listener. One thing that pushes noise is also redundancy. Redundancy is the un-needed information added to the message we're trying to express. Rather than explaining to someone for an hour about the process and mindset which they need to have in order to finish a still life of an apple, they can just tell them to draw the damn thing. Even though redundancy can feel unnecessary, it does in fact support the message in many ways.

What's a model

What's A Model

A model is a systematic representation of an object, like a metaphor to the the things it's representing, all to clarify complexity. While creating a model though, one must avoid over-simplifying. This causes the model to be overlooked. Out of all the models of communication, Aristotle and Shannon-Weaver got it best locked down, or at least I feel so. According to Aristotle, a speaker discovers his topic, arranges it, clothes it, then delivers it onto his listeners. With Shannon-Weaver, it's as simple as the information is gained, transmitted, disturbed by noise, received and decoded, then to it's final destination. Both of these models I feel are way more understandable than Berlo or Schramm's Model's of Communication, especially Schramm's. Different models such as a helical, multidimensional, or a fractal model seem way too complex to express a simple understanding. Even though they cover a lot of knowledge through one model, it's best they express only a large amount of information

Tuesday, March 20, 2012

Neville Brody Lecture Posters Iteration 2

After I received my copy of Brody's gallery brochure and book from the GGG gallery I realized I was missing a major component of Brody's work in my posters, his relationship with japan. This gap was filled by utilizing a layout component I found in the GGG book 88 – English alongside Japanese.

P.S. If you're interested in picking up the books you can find them here

Monday, March 19, 2012

Essence of Salt Mood board and iterations

Mood Board

Salt is an essential object in american life, originally used for it's preservative qualities. Salt became an essential object that was an additive to any product or food that we consume.

Salt makes cooking easier, brings high-blood pressure, yet without enough of it in your system you'd die.

This basic element is known, anticipated, and is effortless. What once was a commodity is now expected. American diners, your mother's kitchen, the local bar all hold vessels, differing in size and material that hold the fine white-to-the-eye mineral that has become synonymous with eating.

Salt is timeless, geometric at small scale, and easily recognizable. What I am looking to bring out of the essence of salt is a purity and necessity that is not appreciated in normal consumption because something so mundane can be a major element in everyday life.

Mark Process

Tuesday, March 13, 2012

Pi Day

Happy pi day everyone.

Thursday, March 8, 2012

Neville Brody Lecture Poster Iterations

Applied Theory Visual Rhetoric Final

Project 2: Salt Branding

Salt is something that I use everyday. Some people might say I'm a bit addicted. Thats such a harsh word. To further elaborate on salt as a system seems like a challenge to me- branding something so mundane seems like it could yield interesting and rewarding results. So salt is my choice- an american necessity since the formation of this country.

Monday, March 5, 2012

How to: Hot drinks Final

Zac and I have recently completed our Hot Drinks how to. This process was made successful through our open communication and utilization of technology. Through the creation of this project we both have learned to mix photography with vector to elaborate more on the action that is happening within the work. 

We chose to utilize a vector system that arranged stroke weight in a hierarchal manner when dealing with the icons needed in the creation of each drink. This system allowed for a consistent amount of detail while also unifying each of the objects.

The color choices were directly references to what was being used in the frame. For instance, milk is represented by a light blue that is reminiscent of milk carton packaging. These frames allowed for the amount of visual information to be minimal, creating emphasis on the actions that were taking place.

Overall, the work that we created was heavy on cutting directly to meaning while leaving out frivolous details that weren't needed. The codification that we created was imbedded in the actual making, which allowed for indexical relationships to occur (such as the mug filling to count steps) while still remaining relevant to our content. Zac and I hope you enjoy the work, we enjoyed making it for you.

-P.S. Thanks are in order to Andra Khoder who provided us with the actual steps in making both drinks

Raw Layout

Page marker Icon

Left Spread (Caramel Machiatto)

Right Spread (Little Richard)

Pouring the Caramel

Close up of Caramel Machiatto

Milk being Frothed

Sunday, March 4, 2012

Applied Theory Vote Posters Round 1

This project's goal is to have a neutral campaign for voting in the 2012 general election. With this first round I was trying to play off of tools already learned (such as comparison) while employing the new set of ideas that were encompassed by visual rhetoric. For this series of posters I'm aiming at brand new voters (18-21 year olds.) Additionally, I wanted to use photography for it's universal feeling stylistically. I feel as though these first iterations will be further refined even if it isn't assigned.

employing comparison, metaphor, pathos, logos

synecdoche, logos, pathos, ethos

Friday, March 2, 2012

Southwest Chief Revision

I've been contemplating some of the things mentioned in my final critique. Primarilly that my work was too flat and needed to be less "Disney." So in my spare time I've taken another crack at the poster. Heres the first round of revision and the inspiration behind it.

This in the compositional study I did to help abstractly visualize railroads or traffic systems. The top version is the study without all of the contextual information and the bottom is the original collage. I feel as though working in an analog method and then translating to digital has helped me alot.

Another Compositional Study, working with color to create a more "American" feel (I dropped this scheme and opted for more organic/ nature-based colors.)

Illustrations I made, while I was doing a study of color overlay.

Chime in with help if you'd like- or hit me up in studio. More to come-

Concept map: Voting

Thursday, March 1, 2012

Photography for Vanderslice Lecture

Here is some of the photography I took of Vanderslice hall (where the lecture will take place) that was inspired by Neville Brody's work.
More to come-

You can thumbs up this project at Behance