Wednesday, October 31, 2012

Pierre Koenig: Living with Steel Final




HCD packaging research and sketch revisions

Image inspiration from 1919: These posters inspired me to look into an illustrated style for the packaging.




Revised sketches: I think the most important element that is up in the air right now is the monogram/logo for the 100 year anniversary of IBC—I'm probably going to be doing alot of digital iterations to get it just right.
Typeface Inspiration: Captured from an old type specimen book I think that the Serifs in this page exhibit the characteristics that I'm looking for in a 1919's style typeface.






Tuesday, October 30, 2012

Koenig Book Process

Since this process has been a very long one I figured I'd collect everything in one process post. Here are the iterations I've made for the book "Living With Steel."

October 3


October 8



October 21



October 28




Thursday, October 18, 2012

Matthew Rybicki Promotion Final

Promotion Animation for Matthew Rybicki at the Folly:

Portfolio Page including all physical work (in order from left to right: Poster, Billboard, Program Cover, Animation.)

Billboard





Program Flyer



I think that moving from print to motion allowed me to suggest the actual formation of the body of musicians coming together, allowing for them to work cohesively. I thought that the animation time was actually too short for my content, as I wanted to explore the dimensionally of the pieces coming together to make a whole body.

Human factors allowed for me to understand what imagery/approach to utilize from the beginning, taking my concept from one that directly depicted anatomy to a more abstract representational method. If anything, I think that the utilization of non-designer eyes is something that I'd like to carry on from this process to future projects. 

This process has provided a really insightful look into how I work due to the fact that my original concept was widely rejected by the viewing audience. This rejection caused me to completely drop my original idea, iterating it into what it is today. With posters such as the Lecture posters (from last semester) the research I did provided a clear and concise direction where to go. With the Folly, the age group and audience demographic are so varied that the data/feeling was all across the board.

Here are some screenshots of the test results that I gave out. The "L" or left hand side image was the concept of the music being contained within the "body."








Wednesday, October 10, 2012

Digital Sketch: Folly Animation

After iterating physically I decided on one direction for my animation sketch, I'm focusing on the building the instrument, eventually creating the full object, then zooming into the text finishing by zooming farther to make the screen black, revealing the folly logo & information.

Monday, October 8, 2012

Koenig Book Layout Revision

For my further explorations and refinements I'm going to drop the grid and work even smaller. it seems like every time I begin laying out a printed piece like this I start too large with my type and imagery. I think in the future sketching the layout more thoroughly to begin with would be better process for me since Indesign feels clunky compared to other design applications and also due to the large amount of assets. Nonetheless, here are my revisions so far.





Update: here's what happened in class.




Sunday, October 7, 2012

Narrative Article 3: When Graphic Plays Beyond Narrative


After reading about Logorama and graphic material after the narrative I've concluded that graphic material that overwhelms the user and is taken in on a daily basis becomes second nature. Logos ranging from photographic representations of actual things down to abstracted logomarks each lodge very well into human subconscious. 

Logorama makes a very smart play out of this inherent-seeming digestion of logos and super-imposes it in it's world to allow for a second read of the material. The animation itself allows for symbolic reference and constant reminder in the real world. This abstraction that can be viewed outside of the narrative is something that I think is powerful in itself. Take for instance a photograph. Most people enjoy photography which has subject matter that they are familiar with and link in some abstract way to their everyday life. The connection from say a photograph of a lake to memories of swimming in a lake reinforce a certain scheme of emotions and readings from a piece. 

In a sense narratives like Logorama and others that cite content that is not made in a vacuum are (or should) be set up to be viewed in this manner, allowing for greater meaning outside of the frame of context.

Additionally, I really enjoyed the point of Logorama being a critique of the era that we live in. Everything that we digest is designed. And for the most part we rely on design, think street-signs, billboards, symbols on cars, designations of where to do things, warnings, etc. This codified language of society is something that can be exploited into making interesting forms.


Wednesday, October 3, 2012

Narrative Abstract Animation (animation 2) Sound Selection


I chose Flying Lotus's New Track: Getting There due to the already abstract qualities in their music along with an energetic tempo and hitting base that has the potential to pace my animation of my letterforms along perfectly.

More to come.

Pierre Koenig Layout Starts

Beginning the book project, examining layout options. Here's my start.

Typefaces used: Eames Century Modern, Claredon, Univers, Helvetica, Helvetica Neue.




Folly Billboard and Program Flyer Semi-final

One of the main problems with the billboards was the honoring of the brand's guidelines. Basically, the thing in question was the angling of the folly logo.