Attributes: Bold, Lean, Enduring
For the running subculture I empathized with the idea of training for a running event (marathon, half-marathon, etc) in which the user would have some fundamental knowledge but need reminders as well as encouragement to complete their goals. Due to the runner's semi-experienced nature I included when to apply/use the product as well as motivational aspects in the copyrighting as well as the interaction with the products. Specifically, I included a "prize" in the Training Formula to speed the runners up.
"Prize"/Motivation tool inside of Training Formula