Friday, April 25, 2014

DP: Rider's Union Final Presentation & Reflection

As I reflect back on the semester of work, I think that RU went fairly well. With my original schedule I wanted to create a lot of physical objects that would be showed in the final form of the work which didn't make it in; stuff like mocked-up helmets, bikes with the stickers on them, and branded jackets. Those physical objects seem out of reach in terms of practicality from a financial standpoint but were really a staple of the presentation in my original concept. Seeing them as mocked-up-photoshoped-images felt like a consolation prize.

In terms of the actual visual representation, everything I gleaned from Bugra & gang seemed to be very direct representations of what needed to be accomplished. Moving forward, I think the viability of the scale and cost of my designs needs to be assessed. Some of the things that I question are how the program is funded, and how can graphics be re-used? Have I made things that are sustainable in terms of differing environments? I think that a dissection of differing garages and spaces would have helped visualize this.

This element could have aided in the delivery of the narrative, which I don't think I have a complete grasp on. Maybe there is more allusion to how the perception of stunting is similar to that of other street-based sports, such as skateboarding. The best thing I can do to remedy the situation for the sake of the show is (in my mind) to have an "elevator pitch" for the concept, containing the one "big idea" that was mentioned in my presentation.

Rider's Union seems to be successful in terms of visual identity and original purpose, the requirement for licensed riders, the desire to create safety through training, and the decreased activity of stunting on the streets all appear to be achieved goals. It would be really interesting to see this system in work,  to see stunting & supersport riding be something that is deemed best to be practiced in separated areas, akin to how skateboarding was originally viewed as a problem until parks were developed.

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